Buddytej Consulting-From Low Awareness to 6,000+ Pre-Orders CompostPlus™
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Product Awareness
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Client Overview
|
Detail |
Description |
|
Brand |
CompostPlus™ |
|
Client |
Propcom Mai-karfi / Palladium International Development Nigeria Ltd |
|
Sector |
Agriculture, Sustainability, Rural Development |
|
Role |
Lead Marketing Communications Consultant |
Project Objective
CompostPlus™ partnered with Buddytej Consulting to launch its organic fertilizer in underserved rural markets. The goal: increase brand awareness, drive product adoption, and build a scalable go-to-market strategy tailored for low-literacy farming communities — while positioning CompostPlus™ as a trusted, sustainable alternative to synthetic fertilizers.
Strategy & Execution
- Rural Market Entry with rapid research
- Product Messaging & Positioning by developing a compelling value proposition focused on yield, affordability, and soil health
- Development & Media Plan with radio jingles, flyers, branded trade materials, and vehicle signage
- Field Activation & Demand Generation with market storms in 2 high-traffic farmers market resulting in immediate stock depletion
We used human approach to penetrate communities & conduct product demos across 6 rural locations, to showcase efficacy across crop types.
SEO-Optimized Outcomes
- Ranked CompostPlus™ as a trusted rural brand within set target audience
- Boosted offline-to-online visibility through integrated media
- Generated 6,000+ pre-orders post-activation in 7 months
- Strengthened brand trust and domain authority
- Built a scalable rural marketing framework powered by Buddytej Consulting
Tools & Channels Used
- Radio & community media
- Field demos & market activations
- Agro-dealer partnerships
- Visual/audio content for low-literacy audiences
- Real-time feedback loops and pre-testing
Turning Struggles into Growth
The project needed an integrated marketing and communications strategy to boost awareness, trust, and adoption of the new product among agro-dealers and rural farmers, many of whom had little exposure to organic alternatives.
Challenge Before
- Low awareness of organic fertilizers
- Minimal stock movement by agro-dealers
- Skepticism around product efficacy
- Communication gaps in rural communities
- No scalable Go To Market model
Growth After
- 100% increase in product awareness
- 400% increase in inventory (2 to 8 trucks per dealer)
- 6,000+ bags in pre-orders after live demos
- Visual/audio messaging in English & other preferred language
- Replicable, insight-driven rural strategy