Designing Public Health Communication for Pandemic Preparedness- Buddytej consulting
Project Objective
At BUDDYTEJ CONSULTING, we partner with experts across different sectors to implement marketing projects.
this project involves cross functional collaboration to co-design culturally relevant communication packages in response to Influenza Type A (H1N1), enhancing public awareness, prevention, and behaviour change across diverse
Our Contribution
- Collaborated with public health, media, and government stakeholders to craft strategic messaging for low-literacy and high-risk populations
- Co-developed creative radio jingles with Radio Nigeria and media consultants
- Reviewed and refined flyers, posters, and jingles using audience-centred design principles
- Led multilingual messaging and regional audience segmentation
- Pre-tested materials under UNICEF guidance to ensure clarity, retention, and behavioural activation
”The final communication packages-flyers, posters, and radio jingles were tailored for impact. They improved public understanding of H1N1 symptoms, prevention, and care-seeking behaviours, and laid the foundation for future health response frameworks across the country”.
key achievements
- Integrated epidemiological insights into messaging for vulnerable groups (e.g., children, pregnant women)
- Simplified language and visuals through iterative feedback loops
- Co-framed the national communication strategy for pandemic influenza — setting a precedent for future emergency health campaigns